I have been a loyal customer of a few businesses over the years, and it is not because they charge less for their products or services, or because they do a better job than the competition. It is because they make me smarter. I contacted one recently, a heating contractor, about a furnace in one of my properties. The property is over twenty years old, and any furnace that is over two decades
old is on its last legs. How do I know this? Because I Googled it. When I searched the internet, the first page stated an average of 16-20 years. And, like 92% of users of the internet, I didn’t look past the first page. Why bother? Everyone knows that the top of the first page is the most accurate. Except it is not. In fact, even the most trusted sources of information on the internet can be highly flawed. And the average user does not often know the difference. That is where you and your staff
come in.
