Here is how most companies conduct a brainstorming session. They take a bunch of staff members and pack them around a table in a conference room. The walls of the room are the same dull gray as the local penitentiary. The only artwork is a motivational poster from the ‘80s with a photo of people rowing a boat with word TEAMWORK at the bottom.
There is a fridge full of Snapple drinks and a basket of granola bars, plus some leftover Halloween candy someone brought in from home. The session kicks off when the leader stands up and asks, “Who has an idea?”
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