First published August 2022 in the Business Journal Newspapers
I was talking with a colleague the other day and the subject of COVID-related mask requirements came up. As soon as we borached the subject, I got tense because I knew that we were on opposite sides of the fence on the issue. We did what many people do; we each stated our position and then dropped the matter so we could go home wondering how the other person could be so stubborn. The irony is, even though my expertise is influence, I often employ the same ineffective
methods of persuasion that I preach against (influencer, heal thyself). Namely, I state evidence that I think it so compelling that there is no way the other person can deny it. This method fails for a very simple reason. The way to avoid this failure is even more simple.
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